Adam
Director
Adam
In September 2018, Adam turned his passion for horticulture and landscaping into a thriving venture—Spring Forward. With a rich and varied background spanning from hands-on experience at a local farm and arboretum to working with Network Rail, he developed a deep understanding of outdoor spaces and how to bring them to life.
Armed with a small Peugeot Partner van, a pair of green fingers, and an ambitious vision, Adam set out on a mission to transform gardens across Worcestershire. His dedication to craftsmanship, attention to detail, and commitment to creating beautiful, functional outdoor spaces quickly earned him a loyal client base.
At Spring Forward, Adam combines traditional expertise with innovative solutions to help homeowners and businesses make the most of their green spaces. Whether it’s breathing new life into overgrown gardens or designing bespoke landscapes that blend aesthetics with practicality, his work is driven by passion, precision, and the joy of seeing a space flourish.
Lorna
Office Manager
Lorna
Since joining Spring Forward in December 2019, Lorna has been the driving force behind the business’s expansion, supporting Adam with the administrative and marketing aspects of the company. Her keen understanding of branding and customer engagement has helped Spring Forward grow its presence across Worcestershire, connecting with more clients and showcasing the company’s exceptional work.
From crafting engaging marketing campaigns to managing communications, Lorna ensures that Spring Forward remains visible and accessible to homeowners and businesses alike. Her dedication to promoting the company’s vision has played a key role in building strong customer relationships and reinforcing Spring Forward’s reputation for quality and craftsmanship.
Joining the business also allowed Lorna the flexibility to balance work with raising their four energetic children—a full-time role in itself! Whether she’s driving marketing initiatives or managing a bustling household, Lorna brings creativity, passion, and commitment to everything she does.
Olivia
Operations Manager
Olivia
Although relatively new to the landscaping industry, Olivia has quickly found a passion for working on-site—witnessing skilled teams in action and seeing gardens transform into beautiful, functional spaces. Being part of a business that is not only expanding but also deeply committed to quality and craftsmanship has been incredibly rewarding.
With over two decades of experience in small business management across various sectors, Olivia brings a wealth of expertise in fostering strong working relationships and developing efficient systems that keep operations running smoothly. Their strategic approach ensures that both behind-the-scenes processes and customer interactions are handled with precision and care, supporting the continued success of the company.
Beyond work, Olivia is an avid outdoor enthusiast, often found hillwalking, exploring the countryside, or enjoying clay pigeon shooting. Their dream garden would be a flourishing wildflower meadow—a natural haven reflecting their love for the outdoors. And when it comes to favorite flowers, nothing compares to the timeless charm of the daffodil.
Jess
Business Administrator
Jess
As the administrator for Spring Forward Landscaping, Jess plays a crucial role in keeping the business running smoothly behind the scenes. With eight years of experience in administrative work and a background in sales, she brings a wealth of expertise in customer service, organisation, and business operations.
Jess transitioned into administration when she started her family, seeking a career that offered the flexibility she needed while allowing her to apply her skills in a meaningful way. Since joining Spring Forward, she has found the perfect balance—working with a friendly, family-run company while supporting its continued growth and success.
Outside of work, Jess’s life is a whirlwind of energy and laughter as she keeps up with her three lively children. When she does find moments for herself, she enjoys going to the gym and swimming—activities that help her recharge.
Her ideal garden? A charming cottage-style retreat, filled with rambling roses, secluded seating areas, and, most importantly, a beautiful water feature that adds a touch of tranquility to the space.
Chris
Garden Maintenance Team Leader
Chris
With over 15 years of experience in horticulture and a National Diploma in the field, Chris has dedicated his career to breathing life back into neglected gardens. As Spring Forward’s Garden Maintenance Team Leader, he takes pride in restoring overgrown beds and borders, giving them the care and attention they need to be enjoyed once again. His keen eye for detail and deep understanding of plants ensure that every outdoor space he works on flourishes.
Chris has a particular passion for cottage gardens, where long, flowing herbaceous borders create a natural, picturesque setting. Among his favourite plants are the striking Cynara cardunculus (cardoon) and the towering Echium pininana, both of which add dramatic, architectural interest to a garden.
When he’s not tending to landscapes, Chris enjoys spending his free time on the golf course, watching motorsport, or taking long walks with his dog. His love for the outdoors extends beyond his profession, making his work not just a job, but a true passion.
Kyle
Garden Maintenance Team Leader
Kyle
With an NVQ Level 3 in Work-Based Horticulture and over 13 years of hands-on experience in gardening, maintenance, and landscaping, Kyle brings expertise, dedication, and a keen eye for detail to Spring Forward. As Garden Maintenance Team Leader, he takes great pride in ensuring that every garden thrives, transforming outdoor spaces into beautifully maintained landscapes that homeowners can enjoy year-round.
Kyle’s passion for horticulture extends beyond routine upkeep—he understands the nuances of different plants, seasons, and soil conditions, ensuring that gardens not only look great but remain healthy and sustainable. Whether it’s revitalizing flower beds, perfecting lawns, or creating visually stunning green spaces, his commitment to quality and precision makes him an invaluable part of the team.
Outside of work, Kyle embraces a mix of strategy and strength. He is an avid fan of Buhurt, a full-contact medieval combat sport, enjoys the creative world of Warhammer, and stays active with weightlifting. His enthusiasm for discipline and technique—whether in the garden or in his hobbies—shows in everything he does.
Jacob B
Garden Mainteance Operative
Jacob B
With extensive experience in the horticulture industry, Jacob is a key member of Spring Forward’s Garden Maintenance team. His expertise lies in lawn care, where his deep understanding of grass health, soil conditions, and seasonal treatments ensures that every lawn he works on remains lush, vibrant, and well-maintained.
Jacob’s meticulous approach to turf management means he’s skilled in everything from aeration and fertilisation to pest control and tailored maintenance plans. Whether rescuing a tired lawn or keeping a pristine one in top condition, he takes great pride in delivering professional results that enhance the overall beauty of a garden.
Beyond his specialisation in lawn care, Jacob’s broad horticultural knowledge makes him an invaluable asset to the team, tackling various garden maintenance tasks with precision and dedication. His passion for creating thriving outdoor spaces is evident in every project he undertakes.
Jacob M
Apprentice
Jacob M
Jacob is an ambitious and dedicated member of the Spring Forward team, currently honing his skills as a Horticulture and Landscape Apprentice. Passionate about learning and refining his craft, he is gaining hands-on experience in everything from plant care and garden maintenance to landscape design and construction.
With a keen eye for detail and a strong work ethic, Jacob is developing expertise in various aspects of horticulture, ensuring that every outdoor space he works on is nurtured to its full potential. He is eager to expand his knowledge and apply modern techniques to help create and maintain thriving gardens across Worcestershire.
As an apprentice, Jacob brings enthusiasm and fresh perspective to the team, combining practical training with a genuine love for working outdoors. His journey in the industry is just beginning, but his commitment to growth and excellence makes him an exciting part of Spring Forward’s future.
Jay
Hard Landscaping Team Leader
Jay
With a decade of experience in the construction industry, Jay has built a strong foundation in craftsmanship, project management, and outdoor design. His transition into landscaping was driven by a deep passion for creating beautiful, functional spaces that enhance the way people experience their gardens. For Jay, landscaping is more than a profession—it’s about transforming ordinary outdoor areas into stunning landscapes that clients can enjoy for years to come.
From meticulous garden transformations to large-scale landscaping projects, Jay is committed to delivering exceptional results. His eye for detail, dedication to quality, and hands-on approach ensure that every project meets the highest standards. Whether shaping elegant patios, revitalizing garden beds, or designing bespoke outdoor features, he takes great pride in creating spaces that blend aesthetics with practicality.
Customer satisfaction is at the heart of Jay’s work, and he goes above and beyond to understand clients’ visions, ensuring that their ideas are brought to life with skill and precision. His ability to combine technical expertise with creative solutions makes him a valuable part of the Spring Forward team.
James
Trainee Hard Landscaping Team Leader
James
James joined the Spring Forward team in July 2024, stepping into the role of Trainee Team Leader. With two years of experience in the landscaping and horticulture industry, he has already developed a strong foundation of skills and continues to expand his expertise. Passionate about hands-on work and project progression, James finds great satisfaction in seeing the transformation of outdoor spaces—from initial groundwork to stunning finished gardens.
One of the things James enjoys most about his role is the opportunity to learn something new every day. Whether it’s mastering new techniques, understanding plant care in greater depth, or developing leadership skills, he embraces each challenge as a chance to grow. His enthusiasm for continuous learning and improvement makes him an exciting addition to the Spring Forward team.
Outside of work, James values time with his wife and daughter, making family life a priority. When he’s not creating beautiful gardens, he enjoys reading, watching rugby, and unwinding with video games.
His ideal garden? A harmonious blend of practicality and beauty—featuring a slate patio complemented by lush green turf, raised beds for homegrown produce, and vibrant splashes of dahlias and hydrangeas. To complete the perfect outdoor retreat, he envisions a pergola for shaded relaxation and a pond to bring a touch of tranquility to the space.
Tony
Landscape Labourer
Tony
Tony is a dedicated and reliable member of the Spring Forward team, bringing over a decade of experience from the construction industry. Since joining in June 2023, he has applied his diverse skill set to landscaping, using his expertise to craft beautiful, functional, and serene outdoor spaces. His ability to transform gardens into peaceful retreats reflects his passion for creating environments that offer calmness and relaxation throughout the changing seasons.
With a strong foundation in construction, Tony understands the importance of precision, durability, and thoughtful design when shaping outdoor spaces. Whether it’s enhancing garden structures, refining layouts, or ensuring a harmonious blend of natural elements, his attention to detail helps bring every project to life.
Outside of work, Tony leads an active lifestyle. He plays football for a local team, enjoys the adventure of camping and surfing, and values quality time with his family. His love for the outdoors not only fuels his hobbies but also inspires his approach to landscaping—creating spaces where people can unwind, connect with nature, and enjoy the beauty of their surroundings.
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